For over a decade I have been working with small businesses to create the website that they need to reach potential customers on the web. Below is a selection of my most recent work.
(click image/title to view more variations)
Developed English and French versions of the ad for both the Trent-Severn Waterway and Rideau Canal. Managed online advertising effort.
Bilingual ad for Boating Ontario Directory
Paddling Ad for Rideau Canal
Bilingual ad to be used upon request from publications. Also developed a Trent-Severn Waterway version.
Discover Magazine Ad
Magazine ad highlighting our Lock Tales video series on the Parks Canada YouTube Channel. Bilingual ad, also developed Rideau Canal version.
Rideau Canal Learn-to Camp Ad
Static image Facebook ad for the Rideau Canal Learn-to Camp event. Separate English and French creative was designed for the campaign.
(click image/title to view more creative for this campaign)
A Taste of the Kawarthas offered Parks Canada space alongside editorial we provided. I designed an ad that highlighted our upcoming Lock & Paddle event at the Peterborough Lift Lock.
Hours & Services Rack Card
Developed a rack card that details Hours on the front, and services on the back. Bilingual format. Trent-Severn and Rideau versions.
Historic Accommodations Rack Card
Rack card for the Rideau Canal Historic Accommodations program showcases the three properties available. English on front, French on back. Separated languages to make product viable in American market.
oTENTik Rack Card
Rack card that highlights the oTENTik program for both the Trent-Severn Waterway and Rideau Canal. Two versions were developed with photography highlighting different waterways.
Paddle Promotion Post Card
This small handout was developed to highlight our paddle permit for locking through. English on Front, French on back. Trent-Severn Waterway and Rideau Canal versions developed.
Outdoor Adventure Rack Card
Lure card used at outdoor adventure shops to encourage visitors to plan their trips on the Trent-Severn Waterway (Rideau Canal version was also designed). English on one side, and French on the other.
Trent-Severn Waterway Camping Brochure
This bi-fold brochure showcased the three ways to camp along the Trent-Severn Waterway. The above image shows the inside with details for each product, and a location chart. The outside (not pictured), features larger images of camping along the waterway. Rideau Canal version was also designed.
Lock & Paddle Video Ad
I directed a video shoot based on the updated concept for Lock & Paddle 2019. Because of the changes we had to shoot all new material. I edited, moved through approval process, and published the campaign to boost our Facebook Event for Lock & Paddle: Light up the Night.